South Orange’s new Master Plan will guide future policies, such as changes to the zoning code. In addition, it outlines strategies for a wide array of issues in the Village such as environmental sustainability, the design of streets and sidewalks, architectural standards and creating public art.
The 4 Elbows team helped SOMP with a new logo design, color palette, iconography, and website. Colorful custom illustrations helped align the brand’s community focused mission with a fresh and bright visual identity. 4 Elbows extended the brand system developed to print and digital collateral for their annual Master Plan Book.


  • Branding
  • Book Design
  • Collateral
  • Custom Illustrations
  • Website Design
  • Website Development