Overview

The Glass-Analysis program enables students to identify, visually and auditorily, clusters in whole words. This leads to the successful decoding of words. The Glass-Analysis method and program were developed in 1970 by Dr. Gerald G. Glass, the Director of the Adelphi University Reading/Learning Center. Dr. Glass and his wife, Dr. Esther Glass.
The 4 Elbows team helped Glass-Analysis re-brand with a new logo design, color palette, and iconography. Fresh images paired with colorful custom illustrations helped align the brand’s visual vocabulary with the program’s methodology of focused practice and positive reinforcement. 4 Elbows extended the brand system developed to print collateral as well as digital ads to market towards teachers as well as homeschoolers.
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Deliverables

  • Advertising Strategy
  • Branding
  • Collateral
  • Custom Illustration
  • Marketing
  • Product Photography
  • Website Design
  • Website Development