Overview

After the success of 255 Columbia and 324 Twenty, 4 Elbows was hired by the same developer to create a campaign for this condo project in Greenwood Heights, Brooklyn. The 4 Elbows team worked together with JBS Project Management and Compass Marketing to deliver a whole branded presence and marketing campaign. Deliverables spanned from creating the brand system; designing and developing the website; designing printed and digital floor plans; shooting neighborhood photography; and directing and producing a promotional video. Project highlights also included creating a custom illustrated neighborhood map that was included in printed plans as well as an interactive map on the website.
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Deliverables

  • Advertising Strategy
  • Branding
  • Collateral
  • Copywriting
  • Custom Map Illustration
  • Floor Plans
  • Marketing
  • Media Planning
  • Neighborhood Photography
  • Video Storyboarding and Production
  • Website Design
  • Website Development